NARS THE MULTIPLE x CIARA
@BLENDED STRATEGY GROUP
CLIENT
NARS Cosmetics
DELIVERABLES
Campaing Concept + Ideation
Shoot Production
Art Direction
YEAR
2025
NARS Cosmetics approached our agency to concept, art direct, and produce a two-part social campaign featuring their global ambassador, Ciara, in support of the worldwide launch of The Multiple.
The first shoot took place in Los Angeles, set within a high-glam studio environment designed to highlight the product’s versatility alongside Ciara’s iconic presence. The resulting imagery and video content rolled out globally across Sephora and key retail partners’ social channels in the EU, Canada, Asia, Australia, and Latin America.
Following the retail launch, we partnered with NARS again to capture Ciara on location at the Sephora Times Square flagship in New York, documenting the in-store moment and consumer excitement surrounding the release. The hero video generated 436K+ views.
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