THE SUPER MARIO GALAXY MOVIE
@BLENDED STRATEGY GROUP
CLIENT
Chris Pratt
DELIVERABLES
Content Strategy
Content Creation
Art Direction
YEAR
2026
To support the release of The Super Mario Galaxy Movie, my team developed a social-first content strategy for our client, Chris Pratt, the voice of Mario. The goal was to create platform-native content that felt authentic to Chris while amplifying excitement around the film across his owned channels. Working closely with the studio’s promotional timeline, we developed a shot list of social concepts designed to tap into trending formats and fan conversation, while still feeling true to Chris’s voice and personality.
While Chris was on-site at Universal filming official promotional materials, I spent the day on set capturing additional social content, directing and producing a series of short-form pieces tailored for Instagram and TikTok. The content has already resonated with audiences, with videos surpassing 1.5M views and a trend collaboration with Keegan-Michael Key reaching 853K, with more posts scheduled to keep the momentum going. This approach extended the film’s reach far beyond traditional press coverage, building engagement organically across Chris’s channels.
Get in touch: