BSG WIND UP, Vol. 2
@BLENDED STRATEGY GROUP
Client
Blended Strategy Group
Deliverables
Art Direction
Event logo & Brand Identity
Signage
Year
2023
The Wind Up is Blended Strategy Group’s exclusive festival prep day in LA, for our network of editors, influencers, VIP’s and friends to get access to everything they’ll need before Coachella Weekend One – think beauty treatments, desert must-haves, product demos, gifting, cocktails, piercings and more!
The 2023 theme aimed to build an immersive world made out of cosmic pastel swirled, tinted with the BSG custom gradient, playful chrome reflections and groovy shapes.
Partners: Skims, Melinda Maria, Shake Shack, Dermalogica, Paul Mitchell, Mane Addicts, Gxve Beauty, Free & Easy, Le Monde Gourmand, Eos, Pacifica, Live Tinted, Nez, Olly, Rael, Slip & Vacation.
Location: Harriet's Rooftop Bar, 1 Hotel West Hollywood
