Summer of Love Wellness
@BLENDED STRATEGY GROUP
Client
Deliverables
Campaing Concept + Ideation
Social Content Calendar
Content Creation
Year
2023
Love Wellness is a female-first wellness company whose mission is to provide safer, more effective women’s products for the gut, brain, and the vagina — areas that are often overlooked or stigmatized. Already available nation-wide at Target & Ulta, they approached Blended Strategy to prepare for their upcoming lauch at Walmart.
At BSG, we carefully crafted, strategized and executed a viral, 360° degree campaign, that included content production, influencers, mailers, & IRL activations in order to spike sales in store, drive awareness and buzz for their milestone Walmart Launch: The Summer of Love Wellness had one main goal in mind, spreading Love and Wellness across the country all summer long.
Dipping our inspiration from the 60s, BSG creative directed and produced groovy campaign assets, led the content and social strategy build around beautiful imagery, social first videos & IRL activations in key target markets. In a blitz of fun, summery content - with events ranging from a Love-In in Austin, Texas to a Taylor Swift concert in Los Angeles, our cohesive marketing campaign drove millions of impressions, manifold press coverage, and ultimately sales.
Creative Direction: Faith-Ann Young
Art Direction: Katharine Autoun
Social Creative + Content: Martina Menini
Photographer + Motion Director: Anisha Spice
Models: Akilah Jones, Brenda Remi Colón, Genevieve Geller
Wardrobe: Carolyn Son
Props: Beth Pakradooni
Make-up: Shaina Ehrlich
Hair: Mark Alan Esparza
NYC Producer: Pepper Made for Blended Strategy
