TOTY SUNCARE
@BLENDED STRATEGY GROUP
YEAR
2023
Defining a Visual Language for a Science-Driven Brand
toty, a 360° suncare line founded by Sofia Vergara, merges SPF, skincare, makeup, and wellness into a single, science-led system. Rooted in proprietary PLE Fernboost Technology, the brand’s credibility is clinical but its energy is distinctly Latin, vibrant, and feminine. Ahead of launch, the team approached us to expand and refine the brand’s visual language and social presence, ensuring the storytelling felt as powerful as the product.
The opportunity was clear: translate science into something sensorial. Build a world that balanced innovation with warmth, credibility with color.
As part of the creative direction, I helped shape a more cohesive social identity, developing visual frameworks, color strategies, and content direction that elevated the brand’s Latin roots while maintaining its clinical authority. Since launch, the brand has grown to 158K+ followers, establishing a strong digital presence and a more defined visual point of view within the competitive suncare space.
More than an aesthetic evolution, the work clarified how toty shows up: confident, radiant, and rooted in both science and culture.
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