Toty Suncare
@BLENDED STRATEGY GROUP
Year
2023
toty is a 360˚ Suncare line whose approach is rooted in the combination of SPF, skincare, makeup and wellness. The brand, created by Sofia Vergara, uses proprietary PLE Fernboost Technology, which employs a powerful antioxidant rich in bioactive compounds to protect the wearer sun damage.
They approached our team at Blended Strategy before their lunch last summer as they were looking to expande their visual language and social presence to attract the right audience. toty is a science driven product, with a strong latin voice, rich of feminine touch and bright exotic colors.
Since their lunch last June, they are now over 139K followers & counting.
Photo Credit: toty.
